Business Insurance: Take Our Interactive Quiz! Getting the Word Out... Free Publicity. How to get it? Business License, Permits & Regulations Do you know your responsibilities?
			Getting the Word Out... Free Publicity. How to get it? Host an event that will attract attention to your business. A daycare centre could have a baby crawling contest. A greenhouse might host a "green thumb" event. You get the idea. Be sure to take pictures to submit with a short article on the event or the winner to the newspaper…or better yet find a creative way to include the media and invite them to participate. Offer to write a regular column for your local newspaper. Write on your area of expertise providing tips or free advice for consumers. Write a couple of sample columns and submit it to the editor..before you know it you and your business name could be in front of thousands of readers on a regular basis. Give away a great or interesting prize to your 100th customer, for example. Take a picture and submit it to your local paper. These are just three examples of methods of getting free publicity. You probably have a lot more ideas that are the "right" ones for your business. Take a moment and test the idea(s) you have against the following questions:   Yes No Is your story unusual? Is your story unique? Is your story topical or newsworthy? Will your story be of interest to a large number of people? Is your story important to your community or to your region as a whole? If you answered yes to any of the above questions, free publicity may be the right choice for you! Getting the Word Out about your business can be hard work but it can be fun, too, if you can find new and different ways of promoting your business. Free publicity can be an important tool in your marketing strategy because It generally comes at little or no cost; Readers or consumers may find it more credible because it is provided by an objective third party; It focuses public attention on you and your business. Free publicity, press releases, and paid advertising. Each of these marketing tools have a right time and a right place. Order your copy of Getting the Word Out today. You'll find the answers to your questions, design tips and pages of useful information to ensure that your business has the right image. Call one of our Small Business Specialists or complete the following form today to get your copy of Getting the Word Out. You will be invoiced $9.95 CDN plus $2.00 CDN shipping and handling. To receive your own copy of "Getting the Word Out" complete the following: First Name: Last Name: Community:   Mailing Address: Email Address: